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Clothing in India has always been a very intimate affair. The general pattern of clothing is usually associated with the traditions and customs of the country. Also known as Ethnic wear, it comes under the category of contemporary clothing. The ethnic wear is most suitable for special occasions or according to the region, it may also constitute the bulk of an individual’s casual or formal wardrobe. The internet has offered a splendid opportunity to embrace one’s roots and purchase ethnic wear online, depending on one’s taste and budget.

The colourful and traditional ethnic dresses embraces the rich history of the country. India, for that matter, has withstood numerous conquests, and various rulers, but it has still managed to preserve its identity as far as the clothing and traditions are concerned The Indian ethnic wear, unlike other countries, differs from state to state, region to region. For example, Tamil Nadu and south India in general, has carried its dressing style from the Pandya and Chola rulers, while in the North the ethnic wear is influenced by the Rajput and Mughal styles.

The ethnic wear for men doesn’t just include a cloth to cover the torso and the lower half of the body, but also a few accessories, depending on the region they’re from. For instance, headgears with different names and shapes are worn in Rajasthan, Mysore, Maharashtra and Punjab. While the famous Gandhi cap still finds its way in the ethnic world, due to its popularity during the freedom struggle.

With women, the general ethnic dresses include Saree and other wrapped garments, Salwar Kameez and Lehenga choli. Saree is a long strip of unstiched cloth, either weaved or hand crafted and they are draped over the body in various styles. Salwar Kameez gives a more modern outlook to Indian ethnic garment, which originated far north of India in the states of Punjab and Haryana. Nowadays, they’re endorsed by women throughout the country. Lehenga Choli is a traditional clothing of women from Gujarat and Rajasthan, worn for festivities and celebrations.

Most vendors, now have an active online presence and indulging in Indian ethnic wear online shopping, saves both time and efforts. Also, with so many choices, the user is given the opportunity to compare prices, colour, material and different dresses and arrive at a perfect conclusion. So my parting sentence is, “buy ethnic wear online and celebrate the feeling of overwhelming patriotic fervour.”